Moved to take action

Video sells your community like no other piece of communication. Count on us as your one-stop-shop for strategy, production and media placement. Our concierge service will effortlessly guide you through the process. Website looping header? Community overview? Business and education leader testimonials? Industrial park flyer-overs? We do them all. Our video solutions will elevate your marketing strategy by telling your story in an engaging, authentic way.

HOW OUR VIDEOS PAY OFF FOR YOU

Is this your first video, or your first video with us? You’re in good hands. We have done over a thousand. Our team will film impactful ground-level and aerial drone footage to tell your uniquely compelling story. Did you know that video content has the best return on investment at 51% (per Vidyard source)? Data shows that you can expect a 34% higher conversion rate by including video content in your marketing campaigns.

Pre-production

A Marketing Alliance video production means end-to-end ease for you, your staff and your community, because we handle everything with care and diligence. Our process begins with an expert strategy, which guides us as we write the script or script outline, create and vet interview questions, and scout locations. Also, we coordinate the production process to the last detail. Our carefully orchestrated shooting schedules ensure the maximum number of interview setups and community coverage. In other words, we make the most of our time and your production dollars.

production

Shooting days are busy and productive, yet also filled with ease and pleasant discovery. Deeply knowledgeable about technical details like lighting, camera angles and composition, our talented and experienced production team is equally skilled at working with people. They know how to put interview subjects at ease and how to draw out their authenticity and passion, allowing your community quality to shine through. And when the team folds up their gear, you can be sure they have filmed sufficient footage to create a seamless edit and that their video coverage has captured the vibrant benefits of your community.

Post-production

In post-production, the team assembles and creates the final video or videos. It is a meticulous process that demands intentional shot selection and editing as well as creative and intuitive music selection and the strategic application of dynamic animation. This phase is highly technical and more than a little magical. And our collaborative work ethic makes for a smooth and easy finish.  We welcome and address all of your feedback until everyone is happy with the final product. Finally, Marketing Alliance will also provide the right strategy to take your video asset or campaign to market across all the relevant platforms.