Skip to main content
add print header graphic

Client Feature: DeSoto County, FL

12/13/2018

photo

Desoto County Tourism Video 

DeSoto County is one of Florida’s well-kept secrets – but not for long! With abundant natural resources, a bustling downtown, and the Arcadia All-Florida Championship Rodeo, there are plenty of reasons to visit. But seeing is believing, so in 2018, Marketing Alliance recommended producing a tourism video and making updates to the county’s website. The result? A powerful online presence that makes a great first, second, and third impression. 

In 2017, Marketing Alliance and DeSoto County teamed up to develop a marketing campaign to attract regional tourism business. Marketing Alliance devised a highly targeted social media campaign which highlighted DeSoto’s key attractions and accessibility for weekend trips. The campaign centered around three sweepstakes featuring unique "staycation" trips and was promoted in Tampa, Ft. Myers, Sarasota, and surrounding areas. Each trip appealed to diverse audiences who could visit and vacation in DeSoto, County, FL. 

Local hotel and attraction partners were featured in promotional copy and were encouraged to share the sweepstakes on their social media sites – further expanding the campaign’s reach. Three mobile responsive and fully optimized landing pages highlighted key attractions in DeSoto, hosted sweepstakes details and entry forms. Three “staycation” videos were produced and used alongside ads on the county's social media sites. Winner announcements were made on Facebook and Twitter, encouraging followers to like and share Discover DeSoto’s social media pages. 

The campaign garnered over 539,000 paid impressions, nearly 400 sweepstakes entries, increased general awareness and grew DeSoto County’s social media and email marketing lists.

 

Samples from DeSoto County’s "Destination: DeSoto! Getaway Sweepstakes" campaign: 

Destination: DeSoto! Getaway Sweepstakes         Destination: DeSoto! Getaway Sweepstakes Your Passport to Adventure

                 "Adventure” Sweepstakes Social Media Ad                                               “Adventure” Sweepstakes Video    

 

  

                   DeSoto County’s "Destination: DeSoto! Peaceful Getaway Sweepstakes" landing page         

 

We’d also like to congratulate DeSoto County for their recent recognitions:

Florida Public Relations Association

  • Image Award (regional)
  • Golden Image Award (state)

Visit Florida

  • Flagler Award

 

Marketing Alliance is an economic development and tourism marketing firm that specializes in comprehensive marketing services, including digital marketing, websites, videos and strategic planning.