It’s what helps you get noticed, and stand apart, from a sea of cities, towns and counties competing for the same economic development commitments.
Why is your community special? What can you offer that no one else can match? What is your most powerful brand promise? How should your visual identity be portrayed – what are your optimal colors, fonts and graphics?
Our proprietary TRUEBRANDING™ process is designed to answer those questions and more. We capture the essence – or truth – of your community, and help you present it to site selectors and decision-makers in a powerful, engaging brand identity package.
How Marketing Alliance Builds Brand Identity
TRUEBRANDING™ is a systematic process that begins with personal visits and interviews, broadens to include online surveys and creative testing, and concludes with final, written Strategic Communications Recommendations that help market your community.