TRUEBRANDING™

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The right brand identity is the key to success for any community.

It’s what helps you get noticed, and stand apart, from a sea of cities, towns and counties competing for the same economic development commitments.

Why is your community special? What can you offer that no one else can match? What is your most powerful brand promise? How should your visual identity be portrayed – what are your optimal colors, fonts and graphics?

Our proprietary TRUEBRANDING™ process is designed to answer those questions and more. We capture the essence – or truth – of your community, and help you present it to site selectors and decision-makers in a powerful, engaging brand identity package.

TRUEBRANDING™
How Marketing Alliance Builds Brand Identity

TRUEBRANDING™ is a systematic process that begins with personal visits and interviews, broadens to include online surveys and creative testing, and concludes with final, written Strategic Communications Recommendations that help market your community.

  1. INTELLIGENCE 
    Gather information needed to generate true insight for your brand.
  2. INSIGHT 
    Use our intelligence and ED expertise to create unique brand identity.
  3. INVOLVEMENT 
    Engage internal audiences for additional intelligence and consensus.
  4. INITIATIVE 
    Introduce new brand identity with the tools and tactics to get results.

Lee Campbell

Account Executive

601.713.0045
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Economic Development is serious selling and we understand the stakes involved.
Charlotte, North Carolina
725 EAST TRADE STREET, SUITE 200
704.375.0709
Punta Gorda, Florida
126. E. OLYMPIA AVENUE, SUITE 306
941.347.7412
Jackson, Mississippi
1818 CRANE RIDGE DRIVE, SUITE 100
601.713.0045