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Hutchings joins Marketing Alliance team



Karen Hutchings of Orlando has joined Marketing Alliance, Inc., a destination marketing firm specializing in economic development, tourism and real estate, as Senior Director of Tourism Marketing in their Punta Gorda, Florida office.

Hutchings has marketed tourism and created partnerships in some of the most dynamic destinations in the United States. As Director of Industry Relations for Experience Kissimmee, Karen spent nine years developing and nurturing relationships with the vibrant Central Florida tourism industry. In this role she created synergies between the region’s major tourist attractions and community and corporate leadership. She has been acknowledged for her work creating the popular Women in Tourism initiative which is recognized as one of the most successful networking events for females in the Central Florida tourism and hospitality industry.

As Manager of Industry Partnerships for the Department of Tourism Development, under the umbrella of Osceola County’s Economic Development, Hutchings developed interactions between the tourism industry and local non-profit agencies. These mutually beneficial programs succeeded in furthering the brand and attractions directly within the region and community.

Prior to relocating to Florida, Karen held senior marketing positions for a variety of hotels and casinos in Las Vegas, including MGM Resorts International’s Primm Valley Resorts and Hotel San Remo Casino Resort. During her time in Las Vegas, Karen was recognized as an advocate of Las Vegas tourism and as an Ambassador for the Las Vegas Convention and Visitors Authority.

“We’re thrilled to have someone with Karen’s extensive experience on our team,” said John Abbate, Marketing Alliance president. “Karen is extremely talented and passionate about tourism and will be a fantastic resource for our clients as we grow our tourism marketing footprint.”

Marketing Alliance, Inc. was formed in 2001 in Jackson, MS and maintains a business development office there with its corporate headquarters located in Punta Gorda, FL. Working primarily in economic development, tourism, real estate and chamber of commerce marketing, the firm has clients in 19 states.