Case Studies.

Marketing Alliance was commissioned to create a marketing campaign for the Sumter, South Carolina economic development organization. The campaign required identifying the county’s assets for industrial development, preparing a brand identity and logo, preparing marketing materials to aggressively target potential industrial clients through various media, and providing analytical tracking of ongoing campaign efforts.

Marketing Alliance was chosen by Downtown Jackson Partners, a Business Improvement District (BID) in Jackson, Mississippi, to create a comprehensive marketing campaign, with a 3D virtual tour of the downtown area as its centerpiece. Marketing Alliance created the 66-block environment using 3D Studio Max and interactive tools in order to help market the downtown community.

Marketing Alliance was commissioned to create marketing tools for the economic development organization called the Columbus Lowndes Development LINK. The goal of the campaign was to re-brand the LINK organization, develop state-of-the-art sales tools to help lure business and industry into the county, help promote the local lifestyle, work with the Chamber to enhance their website and marketing materials, promote the local port, promote the local airport, promote the local Air Force Base, and create a 3D virtual tour of the two mega sites.