Augmented Reality is an exciting new medium that blurs the line between virtual and reality. A webcam transforms an ordinary 2D printout into a 3D model right on your screen. The 3D model reacts and moves as you move the printout. The applications for this technology range from Virtual Spec Buildings to product catalogs, text books, and museums. To view an AR image, you'll need a webcam connected to your computer and the ability to launch an AR product file. Watch the short demo movie to the left or go ahead and try it for yourself below.